Insurance Has Become a Self-Service Market

Since the early 1980s, insurance has become a self-service market. A growing number of insurance companies market directly through the mail, over the phone and even via computer on-line systems. These companies usually take a modular approach to structuring policies: They begin with a few basic forms and adjust them to specific customers by means of exclusions that limit coverage and endorsements that either limit or expand it. (more…)